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DNBA WINTERFEST
BUSINESS SURVEY
Winterfest Survey:
Please fill out this survey and include your business name for a chance to win a gift certificate to a downtown restaurant of your choice.
Business Name:
What Type of business do you operate?
Retail
Food & Beverage
Personal / Professional Services
Arts / Culture
Other: _______
Other:
Where is your business located?
Downtown core
Adjacent area
Home-based / by appointment
Were you aware of Winterfest before it took place?
Yes, well in advance
Yes, but only shortly before
I heard about it during the event
No, I wasn’t aware
Did your business participate in Winterfest?
Yes
No
Did Winterfest have an impact on your business?
Significant positive impact
Some positive impact
No noticeable impact
Negative impact
What impact did you experience? (Select all that apply)
Increased foot traffic
Increased sales
Increased visibility / new customers
Community engagement
Operational challenges (staffing, access, etc.)
Not applicable
If you did not participate, what prevented your participation? (Select all that apply)
Lack of time or staffing
Not enough advance notice
Unclear how to participate
Event didn’t align with my business
Cost concerns
Not applicable
What would make Winterfest more valuable for your business in the future? (Select up to 3)
Better promotion and marketing
More foot-traffic-driving activities
Clear participation options for businesses
Better timing or duration
Business-focused incentives (passports, promos, etc.)
Other: _______
Other:
How well does DNBA support businesses during major events like Winterfest?
Very well
Well
Neutral
Poorly
Very poorly
10. What is one thing DNBA could do to better support your business during Winterfest or similar events?
Send
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