The Downtown Nanaimo Business Association (DNBA) is a non-profit organization dedicated to fostering a vibrant, prosperous, and inclusive downtown core. We represent the interests of downtown property owners and business operators, working collaboratively to enhance the economic vitality, physical appeal, and cultural vibrancy of Nanaimo’s historic city centre.
The DNBA is funded through a dedicated tax levy administered by the City of Nanaimo. This levy enables the association to deliver strategic programs, events, and initiatives that support downtown development, beautification, marketing, and advocacy on behalf of the business community.
Our membership includes a broad and diverse range of enterprises—from independent retailers and service providers to hospitality businesses and cultural organizations—all united by a commitment to creating a dynamic and welcoming downtown that attracts residents, visitors, and investment.
The DNBA exists to:
• Promote and market Downtown Nanaimo as a premier destination for shopping, dining, arts, culture, and commerce.
• Advocate on behalf of our members to ensure downtown’s needs and interests are effectively represented at municipal and regional levels.
• Support safety and vibrancy by collaborating with stakeholders on initiatives that improve security and social well-being.
• Foster community connections by supporting events, public art, and placemaking initiatives that celebrate local culture and enhance visitor experience.
As stewards of Downtown Nanaimo’s continued revitalization, the DNBA is committed to driving progress that respects our heritage, supports our members, and strengthens our community.
On behalf of its members, the Downtown Nanaimo Business Association (DNBA) champions a strong, healthy, and resilient downtown economy by:
• Fostering a diverse mix of sustainable urban activities and experiences;
• Encouraging collaboration and connectivity among downtown businesses;
• Advocating boldly and consistently to all levels of government on issues impacting the downtown core;
• Supporting ongoing improvements to the public realm that enhance the downtown experience;
• Advancing economic development initiatives that strengthen business variety, elevate quality, and enhance the unique character of our downtown brand.
A thriving and engaging downtown—alive with diverse, forward-thinking businesses—where opportunity is accessible, creativity flourishes, and the character of our urban core is shaped by its unique culture, history, and coastal charm.
The Downtown Nanaimo Business Association (DNBA) operates under a structured committee model, as outlined in our Constitution and By-Laws. Each committee is tasked with advancing key priorities of the organization, supporting the strategic vision for a vibrant, safe, and economically sustainable downtown.
This committee leads all marketing, communications, and strategic partnership initiatives to enhance the profile and economic vitality of Downtown Nanaimo.
Key Responsibilities:
• Develop and implement promotional campaigns that position downtown as a premier destination for locals and visitors alike.
Tasked with programming and cultural activation, this committee works to ensure downtown remains a dynamic and engaging place through a diverse calendar of events.
Key Responsibilities:
• Continue to deliver signature downtown events such as Picnic in the Plaza and Winterfest.
• Develop collaborative partnerships that support event execution and community engagement.
• Promote cultural initiatives that celebrate Nanaimo’s unique identity and heritage.
• Partner with businesses and neighbourhood associations to share resources, coordinate event planning, and promote local shopping and dining experiences.
This committee focuses on maintaining and improving the safety, cleanliness, and long-term sustainability of the downtown core.
Key Responsibilities:
• Collaborate with key stakeholders—including municipal departments (community development, public works, social planning, bylaw enforcement), the RCMP, and community organizations—to enhance social order and improve the overall appeal of Downtown Nanaimo.
• Engage with senior levels of government and non-governmental organizations to advance improvements in the social, cultural, and physical landscape of the downtown core.
• Recommend and support initiatives that foster a cleaner, more resilient, and welcoming urban environment.
The boundaries of the DNBA are as follows (as shown on map):
• Maffeo Sutton Park in the North, West – Howard Johnson Property, across the street where the Esso used to be and the Budget Rent-a-car. Along Terminal Ave West side down to the A&B parking lot.
• South – 1 Port Drive. All of the East side of Terminal and Cliff Street.
• Including all the traditional areas of the downtown core area as well
